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Successful beginning of season for the Italian Solinda watermelon

Small, very sweet, crunchy, seedless, with plenty of flesh and a thin skin - these have always been the characteristics of Solinda, a watermelon grown exclusively by Peviani Spa close to the Ionian Sea, in the Italian regions of Apulia and Basilicata. The watermelon has been on the shelves of Italian retailers for more than 15 years.

"The season has kicked off to a promising start. We have started harvesting in the earliest areas, close to the sea, with a top-quality product. The warm weather is obviously good for consumption, which we are seeing reflected in the strong interest in our product. Consumers continue to see the added value of it," said the company's commercial director Andrea Peviani.

 

The brand also interfaces directly with consumers through a QR code on the beautiful sticker that links to the website www.solinda.it.

"We thought it was necessary to take this step, because consumers are increasingly curious about what lies behind a product and a brand. Our website is easy to read and aims to provide information that the sticker alone cannot do. In simple terms, we share some of Solinda's characteristics and explain our good growing practices, such as protecting the bees, saving water and reducing the use of plastic. In a video we show how the fruit is harvested and processed in the packing station. We also provide some suggestions to taste Solinda, with sweet and savory recipes for different times of the day. In a simple way, we just like to tell a little more about our watermelons," said the marketing coordinator Ilaria Monteverdi.

However, the little Peviani watermelon doesn't just stay within the country's borders. "In recent years, several British and Central European retailers have recognized the quality of our product and put it on their shelves as the premium of their assortment. Solinda is a product with unique taste characteristics and only produces fruit weighing between 1.3 and 3 kg. In other words, it is a mini watermelon. Thanks to the constant quality throughout the season, our passion and competence in marketing this fruit, we have managed to convince European consumers of the quality of our product and have become a good partner for European private labels," concluded export manager Saverio Fuccillo.


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