A delegation of eight Canadian companies that import and distribute fresh fruits and vegetables has ended a commercial mission they carried out in the Region of Murcia, where they visited the farms and agricultural facilities of eight companies in the Region this week. This promotional action has been organized by the Chamber of Commerce of Murcia within the framework of the Region's Foreign Promotional Plan coordinated by INFO with the support of the Feder funds.
The entrepreneurs - importers and distributors of fruit and vegetable products in Vancouver (British Columbia), Toronto (Ontario), and Montreal (Quebec)– had the opportunity to hold individual meetings with different firms with which they could carry out future operations, according to sources from the Murcia Chamber of Commerce.
The Canadians were focused on conventional and organic farming pepper, lettuce, citrus, melons, peaches, apricots, and other products. Their goal is to cover the part of the season that their other usual markets, such as California, don't cover, and to get fruits and vegetable varieties that nobody else supplies them.
According to the chamber of commerce technicians, the consumption of fruits and vegetables in Canada is growing and the country depends on imports to supply demand. The importance of Spain as a supplier for Canada has increased since the entry into force of the CETA treaty in 2017.
The fruits that Canada imports the most are grapes, bananas, strawberries, and blueberries; and its most imported vegetables are lettuce, cabbage, and tomatoes. Canadian consumers value organic and natural products very positively, as well as their appearance, packaging, and label.