Rijk Zwaan announces the upcoming edition of its annual Global Melon and Watermelon Event. The vegetable breeder’s beautiful melon and watermelon varieties will be on display at Rijk Zwaan’s Experimentation and Development Center (CED La Palma) in Cartagena, Murcia (Spain) from 4-12 July.
This event is the ideal opportunity for in-depth sessions out in the field, together with partners and customers from home and abroad. In line with the company’s overarching theme for this year, ‘Colorful Life,’ the colorful varieties will be receiving special attention during the event. Companies from throughout the value chain can gain inspiration from the innovative palette of colors, shapes, and textures. Additionally, the company will be sharing its knowledge and solutions that respond to market demands for the entire melon and watermelon category.
Attendees will be able to see for themselves the quality of Rijk Zwaan’s unique varieties, products, and solutions from the perspective of taste, shelf life, and sustainability. They can also learn about trends that add value for consumers based on the company’s global perspective combined with a local vision for each market.