Brand donates five percent of profits from its sales of Tractor products to support farmers

Chipotle introduces first seasonal drink - Watermelon Limeade by Tractor Beverage Co.

Chipotle Mexican Grill has announced its first seasonal beverage, Watermelon Limeade, available for a limited time at all restaurants in the US and Canada. Here, 5% of profits from its sale of these beverages being donated to causes that support farmers.

Harvesting the classic taste of summer, the new Watermelon Limeade from farmer-created Tractor Beverage Co. features the bright and refreshing flavor of sweet watermelon and real lime. Tractor's Watermelon Limeade is made with all-natural, certified organic, non-GMO ingredients and no additives or preservatives.

Chipotle's Culinary team partnered with Tractor Beverage to create a Watermelon Limeade recipe that complements Chipotle's 53 real ingredients. Watermelon Limeade builds upon Chipotle's successful organic beverage program with Tractor, offering a new way for fans to experience their go-to order with seasonal flavors. In 2021, Chipotle leveraged its stage-gate process to test Watermelon Limeade in Atlanta, Kansas City, and Orange County, Calif., before deciding on a launch strategy.

"We're thrilled to introduce our first seasonal beverage with the freshest flavors of summer," said Stephanie Perdue, Vice President of Marketing at Chipotle. "The consumer response to Watermelon Limeade surpassed expectations as it quickly became our bestselling Tractor Beverage in test markets last year." 

For a limited time, Watermelon Limeade joins Chipotle's organic beverage lineup of Tractor's Lemonade, Mandarin Agua Fresca, and Berry Agua Fresca, which are available for dine-in and carry out. Made exclusively for Chipotle, the bottled Tractor Beverage Lemonade and Black Tea are also available for dine-in, takeout, and delivery.

 

For more information: prnewswire.com


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