Lome Super Fruit juices have become available in various Autogrill service stations. The 250 ml bottles are available in 3 versions: 100% pomegranate; pomegranate, ginger and lemon; pomegranate and clementine. The partnership between Masseria Fruttirossi in Puglia and the Italian multinational that has been operating in the catering service sector for people on the move for over 70 years has proven fruitful.
"In addition to the big retail chain and H&R channels, for which we register constant order increases, we decided to expand to Autogrill service stations so as to enable millions of Italians travelling along the highway network to enjoy our natural juices. The period is ideal, as the consumption of this type of products increases in the summer," explains sales manager of the Apulian company Dario De Lisi.
"The first order by Autogrill was 26 thousand bottles, which have been distributed all over the national territory. We believe there will be more supplies in the coming weeks. Lome Super Fruit juices are sold at €4 and they are also available in some airport shops part of the Autogrill group such as Fiumicino and Milan. We are very proud of this agreement because it grants us high-level visibility. Sales are already improving and data is very positive."
"A Spotify campaign will also start over the next few days. The idea to invest on a music platform came to us because Spotify users generally look for new artists and new music, so they are keener on welcoming new products and services."