Frutacloud and Qiandama jointly held the "Berry Good Life" event

Yunnan alpine blueberries popular in season

It was the 27th National Eye Care Day on June 6, 2022. Frutacloud and Qiandama jointly held an event with the theme "Berry Good Life". The blue-eyed fruits were recommended to consumers at Qiandama's Qiufu Road Garden Store in Dongguan and East District Huafu Store in Shenzhen.

During the pandemic, children had to do online classes, and parents had to work remotely through laptops. Most people spent more time watching TV shows and videos. All of them make the use of eyes more frequent. This event called for attention to protect people's eyes at home and rest their eyes regularly. They can get a box of Yunnan alpine blueberries during the pandemic. But they do need to wear a mask and protect themselves when going out during the pandemic.

The Yunnan alpine blueberries supplied by Frutacloud for Qiandama are planted in an alpine base over 1,300 meters above sea level. The base is located in Jianshui County, Honghe Hani, and Yi Autonomous Prefecture, Yunnan Province, far away from the city in a clean environment.

The plants are planted in organic-rich slightly acidic sandy soil under medium-to-high-density. The strong sunlight ensures that the blueberries are rich in nutrition. The berries are uniform, round, complete, refreshing, and juicy.

Frutacloud has set up a domestic boutique team since 2018. The team goes to Yunnan every year to visit a number of alpine blueberry bases. After continuous visits, they finally selected a base for Qiandama that strictly controls every link of blueberry planting and truly cultivate alpine blueberries with all its heart.

In order to maximize the preservation of the bloom on the skin of the blueberries, the base avoids the hot and high-temperature period at noon and carries out manual picking in batches and over set periods of time. All the fruits are selected and graded later. The whole process of cold chain transportation from the field to the store allows the blueberries to retain their fresh taste after being freshly picked.

In terms of the supply, the cooperative base harvests blueberries according to the standards of Frutacloud and Qiandama. In the flow of goods, Frutacloud provides supply chain services to minimize intermediate links and reduce the loss at the circulation links. The three parties cooperate together to carry out direct harvesting at the source, which is conducive to strict selection and quality control, optimizing the source of goods and supply chain, and ensuring that the fruit supplied by Qiandama is fresh, high-quality, safe, and cost-effective.

As the leading brand of fresh food in the community, Qiandama took the initiative in proposing the concept of "Do not sell meat overnight". It is committed to providing consumers with fresh, convenient, and optimal agricultural products. By trying and verifying the "Daily Sales Model" and "Timely Discount", it firmly implements the principle of no overnight sales.

Frutacloud is a comprehensive fruit supply chain company serving new retail and new services. It is committed to the innovation of the fruit supply chain and aims to provide Chinese consumers with more and better fresh products. Although its role in the fruit industry is not the same as Qiandama's, their cooperation is very close and dedicated because they aim at the same goal.

In the future, Qiandama hopes that through the supply chain service of Frutacloud, it can unlock more domestically produced products with like-minded partners all over the country, such as lychees, red heart kiwi, peach and plum, different varieties of grapes, etc. They will continue to work together to make domestic fruits popular and jointly create brands of domestic products in the fruit industry.

Source: Frutacloud

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