Pieter de Ruiter, 4Fruit Company:

"Melon and stone fruit sales could do with a little flair"

"The turn in the weather has caused a turnabout in melon and watermelon sales," says Pieter de Ruiter of 4Fruit Company in the Netherlands. "Spain doesn't have huge quantities of melons, but the weather determines melon market sales."

"We always try to uphold the prices, but we're dealing with repeat orders now, and then suddenly there's slightly more trade than you'd expected. The melons were also unusually expensive, which wasn't entirely healthy either. They were too pricey for smooth sales."

"There's less stone fruit too, but these sales are currently somewhat lacking in flair. The fruit's a little small and sales aren't great. All the importing-associated costs aren't making trading any nicer either. Transport costs from just Spain have increased by €40 to €45 per pallet," Pieter concludes.

For more information:
Pieter de Ruiter
4 Fruit Company
30 Handelsweg
2988 DB, Ridderkerk, NL
Tel. +31 (0) 180 641 902
Email: pr@4fc.nl
Website: www.4fruitcompany.nl

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