The Goulburn Valley is a sub-region, part of the Hume region of the Australian state of Victoria. Freshmax’s IP brands Modi® Apples, Piqa®Boo® Pears and Honey Belle™ Pears are grown in Goulburn Valley orchards.
The Modi, named after the famed sculptor Amadeo Modigliani, was originally bred in Italy. It is a bright red apple with superb eating quality and long shelf-life capability. Medium sized with rich, red skin, Modi Apples are crunchy, sweet and juicy. They are grown in Goulburn Valley and only available at Coles from March- September.
Piqa Boo Pears are a great red/orange pear that delivers both on looks and taste. The pear is colored a beautiful red and has a brilliant white crisp flesh and it is very juicy as well.
Honey Belle Pears are a deliciously sweet early season pear exclusively grown in Goulburn Valley. It is ready to eat from the moment it is picked. It has a distinctive green color with a vibrant red blush and is the crunchiest off- the- tree pear available in the market.