After bringing Agritask to Colombia, Managro continues with its investment plan in the technology industry of the agricultural sector and has just become the largest investor of Croper.com, a marketplace that allows farmers to connect directly, with no intermediaries, with suppliers of inputs, credits, insurance, logistics, technical assistance, and buyers for their products.
"Currently 95% of farmers in Colombia are small and medium producers who are generally atomized and disconnected, a situation that makes it impossible for them to physically access connections and services, which prevents them from growing, increases their production costs by up to 50%, and possibly reduces their income by up to 10 times. That's why our platform is designed in such a way that it is easy to use and generates tangible results in small and medium farmers in Colombia and Latin America," stated Ricardo Jaramillo Gaviria, co-founder, and CEO of Croper.com
"We invest in Croper.com because it conforms to our philosophy and vision of promoting the development of the country's agro-industrial sector by strengthening its competitiveness, as it manages to connect all the actors in the chain from the farmer to the final buyer. The money invested in the purchase of the platform will, in the near future, be invested in the development of new technologies to improve the user experience and allow more producers to have access to it and have better benefits," stated Chagai Stern, Managro's executive director.
"The platform allows farmers and users to find more than 25,000 suppliers of agro-inputs without intermediaries, obtain credit to make their purchases, and use an information system that helps them plan and make better decisions, among other things," Gaviria stated.
Farmers can also publish their final products and share their stories so that both national and international buyers know the story behind each product.
"We decided that Managro would be our strategic ally because we share the same philosophy regarding how we should impact agriculture. We believe the new technologies should be used in a manner that helps the sector become more profitable and productive by offering farmers digital services that were previously unavailable or hard to reach for them and that are now going to allow us to move from traditional agriculture to innovative agriculture that could possibly attract new generations," Jaramillo concluded.
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