The Report of Tropical Fruit Circulation 2022 released by Meituan Select on May 18 showed that tropical fruit continued to be popular in 2021 in China, with an overall sales growth of more than 30%. The sales of tropical fruits in third-, fourth- and fifth-tier cities across the country exceeded 1.8 times that of the sum of first- and second-tier cities. Bananas, mangoes, longan, and pineapple were the "four kings" of tropical fruit sales in 2021 and 2022. Niche fruits such as lotus mist, wampee, tamarind, and plantain are getting more popular, with an increase of up to 150%, confirming the consumption potential of the sinking market.
Source: Meituan Select
Public data show that the output of tropical fruits from China's five major producing areas has increased year by year in recent years, and the total output in 2021 has exceeded 70 million tons. Data from Meituan Select shows that the sales of the tropical fruits provided by the five major production areas have covered 200 cities from 2021 to 300 cities and more than 2,000 cities and counties this year.
With the development of tropical fruit preservation technology such as "mango warm blanching technology" and the continuous improvement of community e-commerce in all aspects of circulation and consumption, tropical fruits have gradually become essential fruits for consumers across China at the turn of spring and summer.
The data shows that northern cities have a strong demand for tropical fruits. Durian sales in Tianjin are more than 2 times the national average, while Shijiazhuang loves longan alone, with sales 1.4 times the national average. In addition, the demand for Elaeagnus conferta in Guiyang is more than 20 times the national average, and the proportion of tropical fruit consumption in Chengdu exceeds that of Sanya, accounting for nearly 40% of the total local fruit orders.
In addition, the data shows that the proportion of tropical fruit consumers under the age of 25 has risen from 18% last year to 56% this year. The post-95s have replaced the post-90s as the main force of tropical fruit consumption. The mode of placing orders today, picking up tomorrow, and reaching deep into the sinking market has allowed many young people in different places to order for their parents in their hometown through Meituan, and tropical fruits can also meet the preferences of the elders on quality and fresh taste.
Source: FruitReviewer