Ten years ago, the California Avocado Commission first observed June officially as California Avocado Month and is enthusiastically promoting this long-standing tradition. As an ode to the past 10 years, the Commission has enlisted the culinary talents of Southern California-native, Chef Nyesha Arrington to create two delicious, seasonal recipes that prominently feature California avocados, which are grown by about 3,000 California avocado growers with groves from San Diego to Monterey.
“We’re proud that this is our 10th year celebrating California avocado month,” says Jan DeLyser. Photo: California Avocado Commission.
“June is in the heart of California avocado season when there is peak availability,” said Jan DeLyser, Commission vice-president marketing. “We’re proud that this is our 10th year celebrating California avocado month and working with Chef Arrington and others to help push the incremental avocado sales that accompany the season.”
Chef Arrington has created a style drawing inspiration from art and her African American and Korean background. Arrington also has been celebrated throughout her career for using farm fresh, locally and responsibly sourced ingredients.
“It’s hard narrowing down the recipes when California avocados have countless possibilities! However, I love when they are paired with complementing flavors. These California avocados hold their own by leveling up any dish and giving an extra wow factor,” Arrington said.
Inspired by how the flavor and nutrition pair perfectly, Arrington developed two new recipes starring California avocados.
First, Arrington’s California Avocado Crab & Tuna Stack features a beautiful, layered stack of California avocados, crab and ahi tuna, which are combined with heirloom tomato, English cucumber and spices. For a fresh and light salad, Arrington also prepared a Grilled California Avocado & Peach Salad. The grilled fruits are combined on a bed of arugula and crispy quinoa, then paired with a tangy and delicious pistachio-arugula vinaigrette.
Chef Nyesha Arrington’s Grilled California Avocado & Peach Salad. Photo: California Avocado Commission.
In addition to advertising and consumer public relations activities, the Commission activity in June will include email outreach to nearly 200,000 dedicated California avocado fans as well as social media support. Dietitian activities that promote avocado nutrition information and feature the California avocado brand complement the program.
Mascha Davis, MPH, RDN will have an Instagram story with a giveaway on her channel that also will feature her new recipe for Avocado Goat Cheese Truffle Pops. Manuel Villacorta, MS, RDN, created five delicious California avocado smoothies recipes. Via his channels on YouTube, Instagram and Facebook, Villacorta will post a series of three videos featuring the smoothies.
Customized retailer promotions for California Avocado Month in June include use of California avocado display bins, sales contests, digital advertising, social media tie-ins and more.