A unique opportunity to keep shelves stocked with high quality Mexican avocados has arrived, thanks to the addition of AvoWorks to the Oppy-Eco Farms go-to-market strategy.
Adeac's packing plant.
Avoworks, a recently formed consortium featuring Michoacán grower-packers Adeac, AvoHit and La Viña and featuring a ripening center in McAllen, Texas, began shipping through the Oppy-Eco Farms network in late March.
“We’re excited that Avoworks chose Oppy and Eco Farms to build their U.S. sales,” said Rodrigo Lopez, avocado category director for the fresh produce grower, marketer and distributor. “Between the producers that make up Avoworks, we now have the capacity to grow and pack very significant volumes of avocados for the market. While Oppy’s avocado category has grown strategically after acquiring a controlling interest in Eco Farms, we recognize the potential that comes with even greater, constantly reliable supply.”
Left to right: Rodrigo Lopez, Pedro Somarriba
Lopez notes that this model offers a distinct advantage over the industry’s typical, more transactional supply approach. “Together we’re bringing forward a vertically integrated solution — centered in continuity and integrity of supply — provided by a trio of producers and channeled through Oppy’s sales and marketing structure,” said AvoWorks manager Pedro Somarriba concurs. “We are positioned to participate in significant retail programs while consistently meeting the needs of customers large and small.”
Somarriba noted that the fruit marketed by the partnership will be co-branded as Avoworks and Eco Farms, to distinguish its quality at the trade level, and looks forward to collaborating with Oppy on innovations that add value at retail. An added advantage is AvoHit’s brand new state-of-the-art packing facility, which opened in February 2022.
“Between the producers that make up Avoworks, we now have the capacity to grow and pack very significant volumes of avocados for the market," says Lopez.
“Avocado demand shows no sign of waning, nor does the opportunity to capture the valuable sales dollars they drive at retail, so consistent supply is critical,” said Oppy’s Mark Smith, who directs sales and strategy for the Oppy-Eco Farms initiative. “By adding AvoWorks to our grower network, we can smooth out some of the volume dynamics that can affect the flow of Mexican avocados into the market.”
“We are pleased to have the Avoworks group as one of our key partners,” said Eco Farms president Steve Taft. “Having consistent high quality fruit is very important for us and our customers, so we’re looking forward to generating great results with this program.”
For more information:
Kelsey Van Lissum
Oppy
Tel: +1 (604) 461-6779
kelsey.van.lissum@oppy.com
www.oppy.com