Peras de Rincón de Soto obtained the Protected Designation of Origin (PDO) distinction in 2002, becoming the first fruit of its kind to be awarded this distinction. Now, the PDO Peras de Rincón de Soto has just launched a promotional campaign with a series of videos showing this fruit's production cycle, from the work carried out in the field until it reaches the point of sale to offer consumers these pears of differentiated quality.
Episode 1: Flowering.
With this project, the pears of Rincón de Soto take another step to position themselves within the quality fruit sector and consolidated themselves as a reference. According to the president of the PDO, Eduardo Perez Malo, "this is a new form of communication for the PDO and a way to connect with new audiences."