Japanese travel agency H.I.S. Co. has decided to move into agriculture to diversify its revenue sources after a tough period due to the pandemic. H.I.S. Farmers Co., a wholly owned subsidiary of the travel firm, was set up in April to produce and sell fresh fruits and vegetables. Still, the company is not ignoring its core business, though, as it plans to incorporate tours at the farms to allow people to have a hands-on agricultural experience.
The company has started growing cherry tomatoes at a farm north of Tokyo in Hasuda, in Saitama Prefecture. The produce will be sold via its website. The company plans on expanding its sales channels from May onward.