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Arnaud Morinet, MGD Group:

“Valrevel is in full development and will continue to invest in production”

MGD Group brings together five companies that share a strong regional identity. “The objective really is to have companies that are as close as possible to production, and then to have a very diversified presence on the market, in shipments and in supermarkets,” explains Arnaud Morinet, CEO of MGD Group. The five companies are therefore located in strategic areas, both in terms of production and marketing. 

Charpentier Primeur: this wholesale market company ships products from the Nantes area and is present on the MIN market of Nantes. 

Montfort et Fils is a company based in Saint-Pol-de-Léon that ships Prince de Bretagne products.

Primeur Service Distribution is a wholesale company present on the Rungis market. It specializes in the marketing of all sorts of products to supermarkets and central purchasing agencies. 

Agruban is a banana ripening company also present on the MIN market of Rungis. It is the latest company taken over by MGD Group, on October 1st, 2021. 

Valrevel specializes in the shipment of products from the Provence region such as salads, apricots, zucchinis and melons. The company was taken over by the group 5 years ago. It is currently in full development, with facilities under construction near Châteaurenard and production resuming on September 1st. “The company will continue to invest in production alongside the producers,” explains Arnaud Morinet. 

Valrevel devotes 20% of its sales to exports to Germany, Belgium, the Netherlands, Switzerland and England. “With the war in Ukraine, companies whose markets are historically turned to eastern countries might struggle to find outputs. As a result, there could be an excess of products at some point on the European markets.”

Two weeks ago, Valrevel attended the biannual SCADIF trade fair organized by Leclerc. “As a reference partner, we are invited to present our products to representatives of the store, from aisle managers to directors. The feedback we received was very positive regarding the quality of our products and the level of service we provide to Leclerc.”

The salad season ended at the beginning of April and the melon season is just beginning. “We have started marketing the first melons grown in greenhouses. The cold spells and abundance of rain have impacted the production of open-field melons, like most products in the Provence region. The rainy weather has delayed the production. Our melons will be marketed under the brands Le Coeur Sélection and Coeur de Provence, which is well-known and recognized in the sector.”

For more information:
Julien BonnetValrevel
Phone: +33 4 90 92 01 96 
julien@valrevel.fr


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