Israeli startup SunDo strives to connect farmers and consumers living close to each other, working on short circuits and affordable prices. Yaron Waxman, the company's CTO and co-founder, says: "We want to make the consumers know where the products come from.”
There is an app that generates a map of the area so the consumer can know where, for example, the cucumber or carrot grows, Waxman explained so that the consumer can know the farmers. The app makes it possible to buy fresh products from around 20 farmers in the Sharon region in central Israel.
SunDo also wants to reduce pollution by making the growing and produce-selling process more local. The goal, according to Waxman, is to sell premium products at affordable prices.