The Jammu and Kashmir region has been selling watermelons worth Rs 50 million (US $656,000) every day in the Kashmir valley during the month of Ramadan, breaking all records in the fruits sale. According to official data, more than 100 trucks carrying watermelons attended the Srinagar Fruit Mandi. The produce is being brought from various Indian states, including Gujarat, Andhra Pradesh and Maharashtra.
The Fruit Mandi has around 300 shops, of which 70 per cent of the shops have started dealing with watermelons. Kashmir is one of the biggest consumers of watermelon in the country and since the produce is brought from far-flung states, the price goes up. Officials say the cost will come down once the produce starts coming from Punjab.