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Greenhouse grower ready to shine in home state for Viva Fresh

Village Farms Fresh looks forward to participating in the VIVA Fresh Expo in its home state of Texas this week. 

Farming flavor forward Texas-grown tomatoes is a key value proposition for Village Farms Fresh to offer customers and that they can align with the company on. Village Farms Fresh is a proud member of the Texas Department of Agriculture, Go Texan program and a member of the Texas International Produce Association. 

Sensational Sara®, Heavenly Villagio Marzano®, Sinfully Sweet Campari®, Cabernet Estate Reserve®, Maverick Mix®, Cherry no. 9® and Lip Smackn’ Grape®. These are just some of the exclusive specialty tomato varieties Village Farms Fresh is known for. It is proud to offer all of its greenhouse-grown varieties in a number of pack sizes to suit customer needs while driving category sales.

“Everyday is a new day when it comes to growing in extreme climates,” says Arie Van Der Giessen, lead farmer and facility manager of all Village Farms Fresh Texas farms located in Permian Basin, Fort Davis and Marfa. “Our spring crop looks very healthy and vibrant and our newest variety, Sensational Sara, is thriving with the sunny days and cooler night temperatures typical for this time of year. If you have not tried Sensational Sara, you should. Her flavor is exceptional. She is the perfect balance of sweet and acid with lots of juice and great to cook with too. Plus her sturdy green vine is a perfect match to her true red color inside and out.”

Right: Arie Van Der Giessen 

Village Farms Fresh will feature these varieties and more, including the new mini sweet pepper Cheeky Sweets®, at the VIVA Fresh expo. So stop by to say hello to the team.

“I have participated in this show from the beginning and the team is excited to be back face to face in person with everyone,” says Steve Poklemba, director of global supply chain management. “VIVA always puts on a great event and we are proud to be featured as a prominent local grower for Texas.” 

Village Farms offers all of its greenhouse-grown varieties in a number of pack sizes to suit customer needs.

Other team members who will be at the expo are Eric T. Janke, EVP sales & marketing; Lyra Vance, director strategic business & sales development; Carlos Flores, manager distribution sales & fulfillment; Brandon Jamison, director quality assurance; and Taylor De Leon, quality control & sales administration

For more information:
Helen L. Aquino
Village Farms International Inc.
Tel: +1 (407) 936-1190 ext. 312   

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