The first of this season’s Zespri SunGold Kiwifruit have left Port of Tauranga, bound for the Port of Zeebrugge where they will arrive at the end of April. The first shipment of Zespri Green Kiwifruit is expected to arrive in Europe in May.
This season, Zespri expects to undertake four charter sailings to North Europe. Zespri’s Executive Officer Europe and North America Giorgio Comino says European customers and consumers eagerly awaiting this season's fresh, Vitamin C-rich Zespri Kiwifruit.
“We witness sustained demand for Zespri Kiwifruit across our European markets and we are pleased to have this season’s fruit arriving soon,” says Mr Comino. “Our latest estimates show a supply of more than 63 million trays of Zespri Kiwifruit (SunGold and Green) in 2022 across our European markets.”
Jamie Troughton/Dscribe Media Services.
With the new season approaching, Mr Comino is looking forward to again working with Zespri’s longterm suppliers and partners. “Our industry remains committed to delivering our consumers another great-tasting crop of fresh and Vitamin C-rich Zespri Kiwifruit,” says Mr Comino.
Mr Comino also confirmed that this season’s marketing campaigns would again feature the Kiwi Brothers in the six core European markets after last year’s success. “This year, we are taking our ‘Chase the irresistible taste’ campaign to the next level with the overall goal of building the importance of the delicious flavour behind the connection of our kiwi brothers with humans. Developed in collaboration with VMLY&R and Mindshare in London, the campaign will be launched at the start of the season. Thanks to an ambitious media plan and an always-on regional strategy, our consumers will be able to see the ‘Kiwi Brothers’ on the television, in print media, on OOH advertising, in digital media and at the point of sale.”
For more information:
Ellen Van Looveren
Zespri
Email: [email protected]
www.zespri.com