China: Safety concerns affect imported fruit sales

The Spring Festival is approaching, and consumers are starting their purchasing for New Year. Fruit is an essential New Year's product in the Spring Festival shopping list, and the market has ushered in a sales peak recently.

"The price of domestic fruit is relatively stable this year, and the fluctuations are not very large. However, due to the impact of the pandemic, the price of imported fruit is higher than in previous years. For example, the wholesale price of durian is now 60 RMB/kg, while it only costs 40 RMB/kg in the same period of previous years."

Affected by the pandemic, consumers are paying more attention to the safety of imported fruits, which in turn affects sales. A fruit distributor said that in addition to this factor, the quality of domestic fruits has been greatly improved compared to the past, which is also one of the important factors for them to outperform imported fruits.

Fruits in the wholesale market are generally sold in a box or a basket. For consumers who want to visit relatives and friends during the Spring Festival, it is a good choice to buy at the wholesale market. Many businesses now sell fruit in gift boxes. After buying several kinds of fruits at wholesale prices in wholesale markets, clients can pack them in gift boxes for visiting relatives and friends, which saves a lot of money compared to buying fruits at retail prices. In addition, high-end fruit gift boxes of more than 300 RMB are rare in the market, and only a few people can afford them. In the past two years, the consumption level of high-end fruit has dropped significantly, and consumers have become more rational in their consumption of fruit gift boxes.

Source: f.qianzhan.com; Kylin Financial Media


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