For more 10 years, the Fruit and Vegetable community has been congregating in France’s Occitania region at medFEL, a venue for exchange and meetings between the sector’s professionals. 2022 will at last mark the comeback of the exhibition.
Save the date for medFEL on 27th and 28th April 2022
at Perpignan exhibition center!
Sponsored by the Occitanie / Pyrénées-Méditerranée Regional Authority and organised by the regional economic development agency AD’OCC and SPAS Organisation, medFEL is a trading exhibition that facilitates connections between exhibitors and visitors, professionals in the Fruit and Vegetable sector, and a fertile source of information and content, with key highlights including the announcement of European harvest forecasts for summer fruits and a whole series of debates and round tables on topical issues.
MedFEL 2022 challenges
In response to societal expectations and environmental challenges – more acute than ever following the public health crisis that we have all experienced - companies in the Fruit and Vegetable sector are today obliged to fulfil consumer demands related to sustainability, CSR, environmental protection, zero pesticide residue, etc.
medFEL’s mission? To bring together all the stakeholders in the Fruit and Vegetable sector from throughout the supply chain gathering 200 exhibitors during 2 days of show and conferences around these consumer trends and topical issues. And secondly, to allow professionals to present and discover products and services in connection with these essential themes: local sourcing, quality, environmental and health protection labels, new packaging, product quality certification laboratories, eco-aware logistics, etc.
medFEL is the only meeting of the Fruit and Vegetable sector to be held in France, bringing together professionals in the Fruit and Vegetable sector fully committed to sustainability initiatives!
Centre stage for innovation
Beyond the pure reduction of food waste, all our consumption patterns should be revisited to have a genuine impact on the environment. In this mission, professionals in the fruit and vegetable sector, producers, processors, suppliers, brands and retailers have an obvious role to play and a leading responsibility. medFEL aims to support the fruit and vegetable market on these issues, in particular through a sector dedicated to young innovative companies offering solutions for the sustainable consumption of tomorrow. Discover the Lab’Innov by medFEL, a forum for innovation dedicated to start-ups involved in the challenges of the future: circular economy, zero waste, eco-friendly initiatives, sustainable development, CSR, etc.
Two leading names and a cultivated programme
Naturally, medFEL will be the venue for the announcement of European summer fruit harvest forecasts, with, live at the show, forecasts for apricot harvests, and anticipation on melon figures. Peach and nectarine harvest forecasts, meanwhile, will be revealed on Tuesday, 24th May 2022 online during a webinar as part of medFEL Tuesdays. But that’s not all;
This year, medFEL will be pleased to welcome two leading names: David Djaïz, the essayist, lecturer at Sciences Po and author of Le nouveau modèle français will honour us with his presence on Wednesday, 27th April 2022 at a panel discussion on the theme of:
“French agriculture, at a time of the competitive transition”
Two content packed days
The value proposition offered by medFEL also lies in series of talks and discussions on the sector’s challenges. Over the space of two days, medFEL offers a programme dealing with the commitment of the fruit and vegetable sector to sustainable development goals.
On 25 September 2015, the 193 Member States of the United Nations together pledged to jointly implement 17 Sustainable Development Goals (SDG). These make up what is known as Agenda 2030. Farming sectors, including fruit and vegetables, are already involved in these sustainability approaches. medFEL 2022 will highlight the projects already launched, consider the new avenues to take, offer solutions and help overcome obstacles.
For the full press release, with more details on the content of medFEL, click here.
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