Aiding property identification and consumer engagement

FreshChain technology supports traceability trial on Woolworths potatoes and cherries

A multi-purpose trial to identify potato and cherry properties in Woolworths’ supply chain using GS1 Global Location Numbers is underway with the support of FreshChain technology. This pilot will test enhanced traceability functionality at an item and crate level to instantly track back to the farm origin and track forward to retail destinations using serialised and unique GS1 Digital Link QR codes.

FreshChain sensors will accompany the product through the supply chain to deliver insights on key quality metrics such as temperature, light, humidity, movement and shock in real time through transit and the chain of custody ownership.

Digital on-pack storytelling and engagement will provide customers with valuable information on product quality, value of the content and other information like recipes. The trial will also include functionality which allows for consumers to be alerted in case of an incident in real-time by scanning the QR code on the pack.



The project is a collaboration between NSW DPI, Food Agility CRC, Woolworths Group ,GS1 Australia, Mitolo Family located at Hillston, Cantrill Organics in Orange and FreshChain Systems.

Greg Calvert from FreshChain Systems welcomed the opportunity to provide the digital traceability solution and advanced quality control sensors for the project.

Jessica Fearnley, the NSW DPI and overall project leader: “A key objective of the trial was to assess the ability to instantly identify properties in NSW through a central repository in the event of a biosecurity threat such as bushfires and deploy resources where they are needed. We are all too aware that these threats remain and it is critical that we work toward a more centralised approach for identification, containment and support deployment.”

For more information:
Greg Calvert
FreshChain Systems Pty Ltd
Tel.: +61 0433192855
Email: gcalvert@freshchain.com.au


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