On the eve of Double 12 Shopping Day, Hema released a "Consumption Report". The report shows that with people's continuous pursuit of higher quality and more convenient life, many small and fine products are being widely accepted. More exquisite consumption, healthier life, greener concepts, and newer experiences are becoming a sign that Hema users "know more about life".
Beginning in 2018, Fresh Hema launched ready-to-eat avocados across China. These avocados on the shelves are just ripe. Combined with online and offline marketing and food news sharing in the social community, users can recognize and understand avocados, and they know all kinds of "fancy" facts about avocados. In 2020, Hema's ready-to-eat avocado sales volume ranked first in the domestic retail channels, with sales accounting for approximately 30% of the market.
Data shows that from 2017 to 2020, the sales of avocados in Fresh Hema increased by 15 times, and the ready-to-eat avocados maintained an annual growth rate of almost 100%.
Nowadays, in Hema stores, the "exotic" avocado blends with local flavors and is becoming more and more acceptable. Different cities have different ways of matching avocados.