Primland

Launch of the Oscar Red kiwi campaign!

After developing its Oscar Gold kiwi, Primland is continuing its varietal innovation approach and now offers the red Oscar Red Kiwi Passion kiwi to consumers. The fruit is particularly sweet, less acidic than green kiwis, with some tropical flavors like passion fruit or pomegranates, and it should incite new consumers to discover the nutritional benefits of kiwis. The Oscar Red will be sold in trays of 3 kilos and trays of 4 to 6 fruits.

Popular among consumers for its novelty, this first production will already reach several tons. As for the quality, it meets societal expectations, especially in terms of taste. The campaign started mid-November and should last until the end of January.  

This segmentation into green, yellow and red contributes to the growing popularity of the Oscar brand, which will continue to be promoted in stores. In order to highlight these three varieties, Primland will develop its internet site www.oscar.kiwi , which is gaining in popularity (more than 180,000 visitors in 2021).


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