The cultivation of pitahaya is making its way in Andalusia. According to Alberto Garrocho, Andalusia's pitahaya production will increase fivefold in 2022. "Last year we sold 12,000 kilos. This year we are going to sell about 62,000 kilos and next year we expect to sell 250,000 to 300,000 kilos."
The south of the Iberian Peninsula has the ideal weather conditions for the pitahaya, also known as dragon fruit, to mature properly. Its cultivation requires little water, which makes it attractive for farmers. Its biggest drawbacks, however, are its agricultural management and planting costs. "It is a crop that has many expenses and requires 110,000 to 120,000 euro per hectare," Garrocho stated.
The pitahaya campaign is in its final stretch and production will end in December. Andalusia already exports this fruit to the United Kingdom, Italy, and France.