Uganda government officials are looking to strengthen trade ties with the GCC, hoping that this can be used as a springboard to increase cooperation with China and the Far East Odrek Rwabwogo, senior advisor to President Museveni has stated that the country’s focus has shifted from European markets to the Middle East.
Rwabwogo: “We are not abandoning the European market. We are instead diversifying to get more shelf space for Ugandan producers in both new and traditional market segments. We recognise the prosperity in the Middle East right now, the growing affluence and wealth and consumption and we really believe that Uganda has a huge potential to offer goods and service to the Middle East.”
The UAE is the East African country’s largest trading partner in the region, with exports growing from $300 million when diplomatic relations were established in 2009, to $1.85 billion in 2020. Rwabwogo revealed plans were also in place to further promote the fruit and vegetables grown in the country, which are already exported readily to markets across Europe.