Delicious vegetables are not beauty pageant contestants. Whether they are crooked or perfect in appearance, it all comes down to taste. Maggi has now put vegetables in their new soups that don't fit the norm visually, but are scoring all the points for quality. The new soups with three delicious varieties are called "Krumm Glücklich" (Crooked but happy) and are now available in limited quantities in stores.
"There is a beauty ideal for vegetables. What doesn't look good is sorted out. We want to change that. Because whether the shape is perfect or crooked, it has no influence on the taste and quality," says Oliver Frohns, product manager at Maggi. "Today, rejected vegetables go into energy production, for example, or become animal feed, or are directly plowed under. But the crooked vegetables deserve more. We want to make sure they end up on our plates, and that's why we use them in our soups."
Maggi is offering three varieties of the "Krumm Glücklich" soups in limited quantities in stores now.
Rescued vegetables from northern Germany
Crooked or broken carrots, broccoli florets that are too small and the other goods come in from northern Germany to be used in the soups. Maggi rescues the vegetables directly from a producer association in Schleswig-Holstein.
The Maggi team cooks the soups at the factory in Conow. The factory team from Mecklenburg-Western Pomerania has already built up a lot of soup expertise. Per year, more than 6,700 tons of soups, sauces and stews are delivered from the plant to supermarkets.
Often Good for longer: Maggi joins "Too Good To Go" initiative
It is not always clear from the best-before date how long food is still good. To avoid food waste, there is a simple recipe: look, smell and taste. If there are no problems, the food is still good and it just belongs on our plates. This is what Too Good To Go is campaigning for with its "Often Good for Longer" initiative, with which Maggi has allied itself. As a result, the "Krumm Glücklich" soups carry the "Oft länger gut" logo on their packaging.