JWM Group joins the 2021 Shanghai International Fruit Expo

On November 15th, the 2021 Shanghai International Fruit Expo held its grand opening at the Shanghai New International Expo Center. The Expo is hosted by the China Chamber of Commerce for Foodstuffs, Native Produce and Animal By-products and the China Fruit Marketing Association.

With the theme of "World Fruits, China Market", the expo is expected to gather global high-quality fruit resources to create a more professional and larger fruit exhibition in the Asia-Pacific region. Well-known international fruit brands and companies that have set up exhibitions at the CIIE before, including JWM Group, have all participated in the Shanghai International Fruit Expo.

Zhang Jian, President of JWM Group (first from left) was invited to attend the opening ceremony of the Shanghai International Fruit Expo

Expo: Join hands with domestic and foreign cooperative brands
At the first Shanghai International Fruit Fair, JWM brought its well-known fruits - blueberries and bananas from Joyvio, oranges from Happy Orchard, Tianshan No. 1 cantaloupe, and strategic cooperation brands Zespri kiwi, Envy apple, ROCKIT apple, and Dole Fruit Cup, Costa Australian Navel Orange, Nongfu Spring 17.5° Orange, etc. - to the Expo, dazzling the audience with a colorful "Fruit World" fruit wall.

JWM fruit wall dazzles the audience

JWM FruitsJWM Fruits

@China International Fruit Conference: Delivering a keynote speech
The China International Fruit Conference has been successfully held for five sessions and has become an annual event in the Chinese fruit industry. At the China International Fruit Conference held at the same time as the Expo, Zhang Jianbing,  Vice President of JWM Group delivered a keynote speech titled "A new chapter against the wind -China's imported fruit market and the future under the new normal epidemic situation".

He first pointed out that China’s fruit import and export trade has also achieved good results against the background of the country's continuing epidemic controls and its rapid economic recovery: from January to September this year, fruit imports have exceeded the entire year of 2020, reaching a new high.

Group photo of JWM's participating delegation

Zhang Jianbing believes that despite the epidemic, adverse weather and other uncertain factors, China's huge consumer market is still there, consumption upgrades continue, and the future fruit market is still bright. He called on colleagues in the fruit industry across the country to work together to jointly promote the development of China's fruit industry and provide consumers with fresh and safe fruits.

Source: JWM Group

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