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Industrie Montali

Ready-to-use processed tomatoes are growing at double digit rates in foreign markets

After the participation at Cibus in Parma, followed by the autumn World Food exhibition in Moscow and the UK fair BellaVita, dedicated to Mediterranean food and beverages where Industrie Montali presented its new gourmet line, the company has confirmed its goal to focus on international markets.

"Year 2020 closed with a positive balance sheet and an increase in volumes compared to the previous year. We are a dynamic company. We observe the trends and demands of the market and, therefore, the needs of the final consumer by offering carefully designed products, from the raw material to the packaging."

"The litmus test was the participation in an exhibition held in Russia, a country that, although geographically distant, knows and appreciates Italian products. One of the most interesting products of our processed tomatoes is the single-serving sachet and tube packaging, which ensures that the freshness is preserved, as well as reducing waste," said Stefania Montali, owner of Industrie Montali.

The new Linea Chef consists of a thick tube sauce, with a high concentration of raw materials, available in various flavors including onion, capers, garlic, sautéed and double concentrated tomato. It is available in a practical 90-gram tube.  At the same time, the company presented the new Linea Salse, available in different tastes such as Agrodolce con Cipolla (Sweet and Sour Sauce with Onion), Cocktail, Barbecue, Ketchup, both in tube and single portion sachets. Ketchup is the second most popular sauce in Russia after mayonnaise and is the company's flagship product.

The alufoil laminate pack is tear-openable and pourable without the need for heating or cutlery and contains the right amount of single-serving ketchup to combat food waste. A notable benefit is the pack itself, which reduces shelf space by up to 30% and cuts energy consumption in the logistics chain.

“We have observed that the pandemic has encouraged a trend towards healthy eating. The reason for this may be that in order to defend ourselves from the fear of Covid, we have come up with all sorts of ideas to strengthen our immune systems,” explained Stefania Montali.

It is true that price is still an important factor in staying on the market; however, the higher cost of a quality product always wins out over the unclear and anonymous label of a product that we pay little for and which is unhealthy at the same time. This is why consumers are willing to buy less, but of high quality.

In terms of innovation, Industrie Montali is working to expand its product lines with substantial investments to increase the production capacity of its plants, especially in the organic segment. The aim is to generate further value in the ready-to-drink category, which is proving to be an important growth driver, especially abroad.

For more information:  
Industrie Montali
Strada per Aiola, 5/G
42027 Montecchio Emilia (RE) – Italy
Tel.: +39 0522 863186

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