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bofrost*market research shows:

Supply of frozen products still in demand

For many people, the Corona pandemic has led to noticeable cuts that will affect society in the long term. A recent online survey by bofrost*Marktforschung shows that 72.7 percent of the customers surveyed have changed their shopping habits since the start of the pandemic. For fear of infection, for example, they shop at the supermarket outside of peak hours (48.2 percent), go shopping less frequently and stock up more (36.6 percent). 24.1 percent of respondents also said they order more frequently from frozen food delivery services such as bofrost*. Almost all those who adjusted their shopping behavior during the pandemic plan to maintain this lifestyle in the future (94.6 percent).

For example, 89.9 percent of those who said they would shop outside peak hours intend to continue doing so in the future. Among those surveyed who increasingly rely on frozen food delivery services, 86.1 percent said they would continue to do so, and as many as 74.4 percent want to avoid people without face masks in the future. 62.6 percent want to continue stocking up.

Supply of frozen products still in demand
During the pandemic, it was primarily safety aspects that spoke in favor of frozen food delivery services among the customers surveyed. In this context, 60.2 percent cited the avoidance of shopping in supermarkets as well as the safety factor provided by contactless delivery (53.8 percent) and confidence in the protective measures taken by bofrost* sales staff (50.0 percent) as reasons for increased ordering.

For the period after Corona, however, these safety aspects tend to fade into the background. Then, the product benefits and the strengths of the direct sales model will win over the respondents.

For example, 59.8 percent of respondents cite the quick and easy preparation of products as a factor, 57.3 percent cite the time saved by home delivery, and 56.7 percent cite the shelf life of the products.

Lasting changes in shopping behavior
"In times of the 'new normal,' our study results show lasting changes in shopping behavior. The fact that over 86 percent of respondents will continue to trust frozen food delivery services like bofrost* in the future is of course something we are very pleased about," says Andrea Merkens, Head of Corporate Communications at bofrost*. "Advantages such as quick and easy preparation, the time saved in everyday life by delivery to the door, and the long shelf life were obviously appreciated by the respondents and they don't want to do without them after Corona."

The survey was conducted by bofrost*Marktforschung, via its own online panel. Around 1,500 customers were surveyed in the period from September 30 to October 7, 2021.

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