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Crisp and Your Avojoy introduce unique avocado-concept

Three avocados at different stages of ripening in one 'avocado box'

Supermarket app Crisp and Your Avojoy are joining forces to provide customers with perfectly ripe avocados all week long. 

Crisp, the supermarket app for fresh food, is launching a unique avocado concept in partnership with avocado specialist Your Avojoy. Customers of the supermarket app can now order a sustainable egg box for avocados (an 'avocado box') containing three avocados at different stages of ripening. Two avocados can be eaten immediately, while the third will be ripe over the course of the week. Thus, after one order, customers have perfectly ripe avocados for the whole week. The protective box also keeps the avocados in top condition during delivery. The concept is a first in Europe.

Avocados quickly go from ready to overripe
Avocados have become an integral part of the Dutch diet. At Crisp, more than one in four of all orders contain one or more avocados. Ripe avocados are perfect for immediate use after delivery, but less suitable for long term storage. They continue to ripen on the fruit shelf. If you only want to do your shopping once a week, you will end up with overripe avocados after a few days. This problem was clearly identified in Crisp's recent customer survey, filled in by 480 customers:

  • 51% of respondents store avocados for more than 3 days after delivery.
  • For 47% of those surveyed, brown spots are the most annoying problem.
  • 63% of those surveyed regularly throw away avocados and actually think it's a waste.

Three avocados at different points of ripeness
Crisp and Your Avojoy have teamed up to supply customers with avocados that will be perfectly ripe throughout the week. By offering a selection of avocados at different points of ripeness, customers can easily stock up on avocados for the entire week. Two of the three avocados can be eaten immediately, while the third is perfectly ripe over the course of the week. A clear sticker on the avocado indicates when the ideal time to eat it is.

Delivered in protective 'avocado box' made of recyclable cardboard
The week selection of avocados is delivered in a unique packaging that offers extra protection. Since avocados are as vulnerable as eggs, the solution was obvious: an 'egg box' for avocados, made from 100% recyclable cardboard. This way, the avocados arrive at customers' homes without damage (and therefore without brown spots). Crisp's customer research previously showed that 88% of those surveyed would like their avocados packed in sustainable material. This has been listened to.

The week's avocado selection with protective packaging is available for €4.99 from Crisp's app. Ready-to-eat avocados can also be ordered there by the piece.


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