North AmericaPR greenhouse lettuce grower Revol Greens has acquired BJ’s Produce Inc., operating under the widely recognized Living Fresh brand, in Athens, GA. This establishes its first East Coast greenhouse operation.
The deal, completed on October 12, 2021, entails the purchase of the existing greenhouses as well as the planned commencement of new greenhouse construction. The terms of the transaction were not disclosed.
The move also brings Revol Greens closer to meeting its “Five Facilities in Five Years” goal to reach all Americans with its products two years ahead of schedule.
Left to right: Michael Wainscott, Bentley Mills
Revol Greens has a goal to be able to reach 100% of the U.S. with its selection of greenhouse-grown lettuce and Premium Organic Salad Kits. Based in Owatonna, MN, it recently announced the first harvest at its new 64-acre Tehachapi, CA location as well as the commencement of greenhouse construction in Temple, TX.
Bentley Mills, owner of BJ’s Produce Inc., will join Revol’s leadership team as general manager in Athens. “Revol Greens is bringing a national presence to our local supply of Living Fresh branded fresh greens and will maintain the connections we’ve built with retail customers and consumers,” says Mills.
Currently, the Living Fresh brand is sustainably grown, non-GMO, and available in butterhead, romaine head, and basil, serving long-standing foodservice and retail partnerships including Whole Foods Market, Sprouts, Walmart, Kroger, and Harris Teeter, a division of Kroger. Revol Greens already produces a vast array of products, including organic living head lettuces, organic baby leaf blends as well as the new Premium Organic Salad Kits. The greenhouse grower also developed a new Plant-Fed™ Organic nutrient source for its USDA Certified Organic lettuce that is 100% free of animal byproducts.
The Athens, GA location is near Atlanta and major distribution hubs, providing efficient access to East Coast markets.