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Partnership with NFL quarterback kicks off avocado promotion

Avocados From Mexico kicks off a new national shopper marketing campaign featuring former New Orleans star quarterback Drew Brees to get fans ready for the “Guac Zone.” Avocados From Mexico is launching its biggest Big Game promotion with a grand prize of a $100,000 Smart Home Makeover.

Retailers are encouraged to sign up to receive free Big Game  displays that are available while supplies last.

Retailers are encouraged to sign up to receive free Big Game celebrity, attention-getting merchandise displays, available while supplies last, to bring the program to customers. Consumers will be able to connect directly to Brees when they scan the QR code on the Avocados From Mexico Big Game displays. Beginning in January 2022, the QR code will lead consumers to the “Get in the Guac Zone” digital landing page where they have the chance to win the grand prize and get a digital selfie with Brees.

“There really is nothing like guac on game day,” said Brees. “I love avocados. They taste great, they’re good for you and they really do make just about anything better.”

“Football and guacamole go hand in hand and who better to partner with Drew Brees to help drive shopper engagement and avocado demand around our national marketing campaign,” said Stephanie Bazan, vice-president of trade and market development for Avocados From Mexico. “We are committed to continuing to drive innovative shopper programs for our retail partners, leverage QR codes and push other digital levers to entice shoppers to build bigger baskets ahead of the Big Game.”

The Big Game promotion offers a grand prize of a $100,000 Smart Home Makeover.

With more than two billion avocados imported from Mexico every year, the Big Game remains the number one occasion where avocados and guacamole are served and prepared. Additionally, total basket rings at check-out are twice as high ten days leading up to the Big Game as consumers prepare their big game menus. To capitalize on this lift in sales, retailers are encouraged to set up their displays 10 days before the game to ensure all sales are captured.

According to the Avocados From Mexico Mindset Study, 74 percent of shoppers would buy more avocados if they saw more displays. This program will remind consumers why Avocados From Mexico should be the fan-favorite game day snack and boost basket ring sales through:

Interested retailers should contact regional directors or visit for more information.

For more information:
Heather Tremblay
Avocados from Mexico
Tel: +1 (310) 854-8264    

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