GreenCollar Inc. recently announced that it will enter the field of table grape breeding with a view to establishing a breeding royalty business in collaboration with Hayashi Grape Labo. The development of exceptional grape varieties is a source of agricultural competitiveness, but patent applications for new plant varieties have been decreasing in Japan, and there are concerns about a decline in the country’s international competitiveness in the future.
Through this new partnership, the company will develop grape varieties and also protect the rights of breeders and create a system for returning profits to them. In doing so, the company intends to transform the breeding business into a highly appealing industry and further raise Japan’s international competitiveness.
GreenCollar has already acquired its first lot in New Zealand and begun full-fledged production. A development center will be established at the farm with Hayashi Grape Labo. to jointly develop new grape varieties and cultivate the Muscat Zipang variety the lab previously succeeded in developing.
By becoming involved in the breeding sector, GreenCollar is creating a business system that vertically integrates processes from variety development to production and sales. It also plans to leverage twice yearly production and sales results in variety development and improvement activities in order to make it possible to provide varieties that match the production region’s environment and suit the diversifying preferences of consumers.
For more information:
GreenCollar
greencollar.co.jp