Of all the exotics on the market, avocados are the top seller. Greenpoint Trading has been focusing on this product in recent years. This Dutch company sells it under its Avojoy brand.
"We get these Avojoy avocados exclusively from our supplier, Westfalia," says Carel van Krimpen, Greenpoint Trading's owner. "Having our own label also means we can focus on our product's quality and further penetrate the market. This is how we distinguish ourselves."
Greenpoint Trading's avocados go to various sales channels. These include greengrocers, the hospitality industry, wholesalers, and online supermarkets in the Benelux. Carel says focusing on these sales channels has been a stroke of luck for Greenpoint Trading. "COVID-19 has affected the hospitality industry. We have good contacts with sushi restaurants there."
"Sales via take-away and home delivery are still going well. We focus on the Benelux. So our clients' lines are short, and we have good contact with them. Who knows, we could expand a little to other European countries. Who knows what the future will bring. But first, we have to wait until this coronavirus is under control."
According to Van Krimpen, there are currently no noteworthy changes in avocado demand, supply, or prices. "The market is, above all, stable. There are some shortages of large sizes. And there are many small sizes. But for the rest, it's quiet. In recent years, as an exotic product, avocados have become increasingly commonplace among consumers."
"There's still room for further growth in Europe, though. The avocado demand doesn't increase around Christmas. There's a demand for it year-round. Our supplier gets most of our avocados from Chile. There are also a few Mexican and Colombian avocados here and there," concludes Carel.